For as long as we can remember, consumer trust has been a huge problem for the protection industry.
According to research carried out by Scottish Widows last year, UK adults – on average – believe that insurers only pay a third of individual protection claims each year. A far cry from the 97.8% that they actually pay.
Our next webinar, while acknowledging the importance of publishing claims stats, will investigate how much further insurers can go with regards to transparency measures such as decline rates, application assessment processes and disclosure related to pay-outs.
Every negative news story about declined applications or rejected claims in the national press is a massive blow to industry perception. What can be done to avoid bad press and how do we build consumer trust with examples of positive, life-changing customer experiences?
Fast, efficient paying of claims, handled sensitively by trained professionals, is paramount to the reputation of life insurers, while value added care services provide tangible value and much-needed support before, during and after claim for those who need it. So what does good claims-handling and customer service really look like, and how can advisers be reassured that their client is in the best possible hands?
Join the discussion:
- The importance of publishing claims stats to improve public trust – how far can transparency go?
- Using successful stories to highlight examples of life-changing claims experiences.
- What is good claims management?
- The value of tangible care services to policyholders before, during and after claim.
Please join us for our next webinar, in association with Scottish Widows, at 11am on Monday 13 May featuring: